Empanada

Empanada is an employee advocacy platform aimed at B2B marketing agencies and the businesses they manage on LinkedIn. It turns sporadic asks to ‘post about us’ into a repeatable process, so employees and leaders actually share content and the agency can show measurable results.

The system lets you schedule content queues, send reminders to staff, and include executives in the same workflow so participation doesn’t fall off. Engagement and outcomes are tracked rather than disappearing into individual feeds.

• Queue content for distribution to employees
• Automated nudges and reminders for staff and leaders
• Tracking of engagement and advocacy results
• AI tools to check posts against brand voice and help generate content from seeded topics

It’s handy if you need a structured way to get consistent, personal LinkedIn posts out of a client team and a visible way to demonstrate social advocacy progress to stakeholders.