Nudge

Nudge started after the founder’s grandmother lost money to a convincing fake online store. That personal incident led to a browser tool intended to make spotting lookalike and fraudulent sites easier for regular people.

It’s a free, lightweight Chrome extension that runs quietly in the background and gives sites an instant safety score as you browse. Nudge highlights suspicious patterns like near-identical URLs, fake brand checkouts and fraudulent storefronts, and can block dangerous pages before you interact with them.

The extension is designed with privacy in mind: it doesn’t require an account, it keeps no logs and it says it doesn’t collect personal browsing data. The project is supported by transparent affiliate relationships with trusted retailers, and those partnerships are declared not to influence the safety ratings.

• Always free — no subscription or fees.
• Privacy-first — no accounts, no logging of browsing activity.
• Real-time safety scores — identifies deceptive URLs and fake shops.
• Simple setup — aimed at non-technical users, including seniors.

Official site: https://bynudge.com/