Truly Analytics

Truly Analytics is a web analytics add-on that fills gaps left by traditional tools when visitors block trackers or use privacy-focused browsers. It works alongside Google Analytics, using a first-party approach so you keep your existing reports while capturing more of the traffic that would otherwise go unrecorded.

Installation is a small script deployed with your current GA setup, so there’s no migration to a new platform. The platform aims to recover hidden visits and missed events like purchases, registrations and form submissions, which helps make conversion reporting and campaign measurement more complete.

It’s particularly useful for sites whose audiences often use ad blockers or corporate/academic networks — publishers, SaaS, tech and cybersecurity firms, and B2B businesses are examples. Additional capabilities include first-party campaign attribution, visibility into organisational visitors, and real-time event delivery into CRMs or marketing systems.

More details are available on the official site: https://trulydigital.net/ta